- Overview of the Marketo Exam
The Marketo Exam tests your proficiency in using the platform, from basic functionalities to advanced strategies. Here’s a breakdown of what to expect:
- Format: Multiple-choice questions
- Number of Questions: 60-75 (depending on the certification level)
- Duration: 90 minutes
- Passing Score: Varies Marketo Certification by exam, but typically 70-75%
- Delivery: Online proctored exam or at a testing center
- Exam Fee: Around $225 (subject to change)
Exam Topics:
The exam covers key topics related to Marketo’s functionality:
- Email Marketing: Creating, managing, and optimizing email campaigns.
- Lead Management: Lead nurturing, scoring, and engagement strategies.
- Analytics and Reporting: Tracking marketing performance and optimizing campaigns using reports.
- Landing Pages and Forms: Designing and utilizing landing pages and forms for lead generation.
- Marketing Programs: Creating and executing marketing campaigns, including A/B testing and audience segmentation.
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