Why You Should Pursue Marketo Certification

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a. Review the Exam Guide
Start by downloading the official Marketo Exam Guide from the Marketo website. The guide will outline the specific topics and skills that will be tested, along with sample questions.

  1. Overview of the Marketo Exam

The Marketo Exam tests your proficiency in using the platform, from basic functionalities to advanced strategies. Here’s a breakdown of what to expect:

  • Format: Multiple-choice questions
  • Number of Questions: 60-75 (depending on the certification level)
  • Duration: 90 minutes
  • Passing Score: Varies  Marketo Certification by exam, but typically 70-75%
  • Delivery: Online proctored exam or at a testing center
  • Exam Fee: Around $225 (subject to change)

Exam Topics:

The exam covers key topics related to Marketo’s functionality:

  • Email Marketing: Creating, managing, and optimizing email campaigns.
  • Lead Management: Lead nurturing, scoring, and engagement strategies.
  • Analytics and Reporting: Tracking marketing performance and optimizing campaigns using reports.
  • Landing Pages and Forms: Designing and utilizing landing pages and forms for lead generation.
  • Marketing Programs: Creating and executing marketing campaigns, including A/B testing and audience segmentation.

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